In the last article, we talked about how getting top of the range links from authoritative sites in your field can boost your search engine rankings. This time, we are going to explore further into linking methods, and the way to identify and get "high quality" links. We're also going to chat temporarily about Google's Page Rank.
First, let's inspect a regular link. It's a chunk of text ( or image, but we are going for text ) that links to your blog, and some of the factors that matter are
1 ) The address which it links to
2 ) The text of the link
3) The Page Rank of the page on which the link resides
Let's research this information one at a time. First, you'd naturally want the link to link to your blog, but to which page of your blog? To an individual post or to your blogs home page? Since your blog is a consistently updated website, it is always wise to accumulate all the links to point to your principal page instead if individual posts because they have a tendency to be very time-sensitive.
The text of the link also is affecting your rankings for a certain keyword. Shall we imagine your blog is about technological gadgets and another site has a link that announces "Barbie dolls" and links to your blog. Does not make much sense, right? If a lot of links that link to your site contain the terms "technological" or "gadget", it will significantly increase your rankings for those keywords. Thus , it's crucial to put some thoughts when requesting links from other webmasters as you want them to link to your blog with appropriate keywords.
Now, about Google's Page Rank. It's fundamentally a scale set by Google to determine the popularity of web sites. You can read more about it on http://www.google.com/technology/. What's interesting is that the higher the Page Rank of a certain site, the more frequent Google's androids shall visit the internet site to index it. of a page will also help it to rank higher in Google's search engine results. In brief having a high Page Rank will bring you various benefits SEO-wise.
Your blog will commence with no Page Rank (which is dissimilar to Page Rank 0) because Google has not yet indexed your blog. Once Google's robots find your blog thru links on other sites, your blog will show a Page Rank of zero and depending on the Page Rank of the referring page, your blogs Page Rank will also rise eventually.
Getting fine quality links to your blog will help direct targeted visitors who have an interest in your niche to your blog, enable search engines to find and index your blog and eventually rank higher in search engine results.