Monday, January 3, 2011

Easy Steps to Use the Power of Online Business Directories

Online business directories are fast becoming the information hub of local customers searching for local businesses. Local customers are resigning their old, brittle print directories to the storage bin and turning to their computer and Smartphone to locate the best local business in town that caters to their needs.

A survey in the United Kingdom shows that approximately 20 million local customers each month is turning to online business directories to search for local products, services, or businesses. The behavior of local consumers is changing. Clearly print directories are no longer working for local consumers; they're switching to an online business directory for faster, better, and detailed search result. The limited information on a yellow page is fast becoming obsolete against the more detailed local search engine marketing tools like local business directories. These directories can list not just the description of your business but also your business' opening hours, price listings, location map, and even your photo or your office or store photo.

Online business directories, including the hundreds of free business directories, permit for these extra details to be added to your business directory listing. It's the local businesses who make the most of this chance that are inviting new customers.

There are literally hundreds of paid-for and free online business directories out there. But how do you know which ones are the best and what's the key to perfecting your listing so you stand out from your rival businesses without having to dish some amount of money?

5 Quick Steps to perfecting your online business directory listing

1. Pick the most popular and relevant directories for your business

The best online directories are those that have the most number of online visitors or those that are industry-specific. But a word of caution—not all niche or free directory listing fit the bill; some have few to nonexistent user base. A quick search on Google will tell you which ones are worth your time and ones to ditch entirely. Search on Google your "business type" plus "your location": e.g., "accountant in Leeds". Those local business directories that appear on the first 3 search results pages are the ones to focus. (Check the online business directory comparison chart to see which directories have the most number of audiences: comparison of top UK online business directories.)

2. Add your business to all directories

From the list you got on step one, add or claim your business to all of them. Many local business directories buy their listing data from a provider, so don't be surprised if you find your business already listed on some of them. For future success, it's very important to list the correct name of your business, address, and phone number—review your business' existing list if the information is accurate.

Note: check for a confirmation email from each directory in your inbox; follow the steps on the confirmation email to complete your registration.

3. List as much information on your local business directory listing as allowed

The beauty of online business directory listings is that you can list not just the name, address, and phone number of your business, you can enrich your listing with more details like business description, clickable website URL, facilities, list of services, logos, opening hours, pictures, etc. Use this opportunity fully to personalize your listing to make it more relatable to your customers. Review the information you entered to make sure it's 100% correct and true to each local directories.

4. Make or use a local Special Offer Voucher

Nothing can be faster to convert browsers into actual buyers than offering vouchers or coupons on your local business directory listing. Local consumers are paying attention to the word "free" or "special offer"; your business listing will stand out against your rivals if you have these words added. You don't have to offer heaven and earth to your customers; any form of offer is good enough to get customers to walk into the door than nothing at all.

Tip: use different voucher codes on each directory so that you can monitor which directories are giving you the most number of walk in visits.

5. Interact with the communities on these directories

Online directories are dynamic websites with vibrant, active community of users. These users or local customers are actively rating and reviewing the listed local businesses they use, and these ratings and reviews are visible to other directory users. In fact, 70% of consumers trust online business reviews—business directories know this so that they're pushing up local businesses with positive reviews higher on search results. This is yet another small business marketing strategy you can use. Do either of these to rank your business listing:

a) Ask your existing, loyal customers to go online and leave a positive review about your business;

b) Participate with communities on directories and encourage them to visit and test your business or organize an ‘event' at your office, shop, or store just for them.

Never try to ‘bribe' people to review your business, though, as this can backfire on you and can generate lots of negative comments which you don't want (obviously!).

Online business directories offer a great opportunity for all types of local businesses to win new customers. The process of updating and managing your business listings across multiple online directories is very time consuming. In business, time is money and you can save both using a multi-directory listing service such as DirectoryRunner from DirectoryRunner allows you to manage and update all your online directory listings in 1-place.

Choose The Best Online Business Program

Before the Internet, Finding an Online Business Program ?
Wana make extra cash with a brand new online business program?

If so, you need all the support you can get. A perfect business online program consists of many aspects. You will have to learn online how to drive targeted traffic, build an online website, build a list, write the sales copy, and select different conversion strategies. No wonder so many bright and talented Internet marketers give up before setting up the perfect online business! The main reason is because they find learning immensely.

There are so many aspects to learn for an online business program! It is clear that the key to success is to embark on an accelerated online learning program. With the perfect business programs, you can choose the right lessons quickly and be on your way to Internet business online. No more learning from the hard knocks and wasting time and money. But first, is it true that you can make money with an online business program from the comfort of your couch? The answer is yes. Make sure you select the perfect business online program though.

Here are some tips to help you along. How to choose the perfect online business program

Tip 1: .. Learn from the online experts have
Tip 2: The best online business programs provide materials in different formats
Tip 3.: Download sample materials first before buying
Tip 4. Look out for related bonuses />

Tip 1:. Learn from the online experts have
Do not just buy a promise that you are going to make lots of money from home once you invest in the online business program. The author has to know their stuff - eg. know what they preached. Look for proof of income and other important infos like stats online website. Usually, just by reading the sales copy, you get a good idea of whether the author knows what he or she is talking about. If you copy makes good sense to you, it means that it will be a useful investment to build an online business from home. />

Tip 2: The best online business programs provide materials in different formats It used to be the case that the materials are offered in online format PDF .. But not everyone learns about the business through online reading static text. Some users learn better when they can hear and see. . To cater to different learning styles, good business online program should provide video and audio files to PDF files above />

Tip 3: Get sample materials first before you buy mailing Register. list to obtain the material sample. The goal here is to assess the credibility of the author as well as the quality of online programs in business. If you do not want the material sample, you will probably not be happy with the whole online business program. It does not cost anything to do a little research upfront />

Tip 4. Look out for related bonuses />

Reasons Why People Don't Generate Income

A lot of people running an internet business often complain of not generating income online from their business. This people fail to understand that earning cash online is not difficult but requires some basic skills.

Below we are going to take a look at some of the things that can hinder people from making money online.

Skill - On top of the list is skill. If you don't possess the skills you are not going anywhere. Some people take this for granted and they end up wasting a lot of resource and time trying to make a living online. At the end they conclude that online business does not work. The truth is, more people than before are making a living online full time. Don't try to re-invent the wheels, follow the laid down procedure or get a mentor to out your through.

Hard Work - With all the skill and money you can not start earning cash if you don't put in some work. You might want to hire people to work for you, if you are too lazy to do the job yourself. You will need to channel your effort in the right direction in order to see results.

Money - Like it or leave it, how much you have to invest in a business will go a long way to determine its success. I recall when I first started my affiliate program, I do not have any money to invest in marketing my business so I went thru the free route and it took me more time than I thought.

However, you can still generate income online without much startup capital.